IMD Brand Awareness Campaign

The Ask:

The International Institute of Management Development (IMD) asks to increase its visibility in Indonesia. We proactively promoted its various initiatives and significant regional contributions. By strongly emphasizing enhancing media coverage, IMD can broaden public awareness and foster recognition of IMD, which remains relatively obscure to many in the Indonesian community.

This strategic initiative aims to inform and cultivate a deeper and more nuanced understanding of IMD's vital role and positive impact within Indonesia, thereby building stronger connections with stakeholders and the general public.

The Work:

• Prepare Communication Strategy

• Press releases and dissemination

• Press conference

• Media monitoring and analysis

• Competitor Analysis and PR Plan

• Social media content plan

• Newsletter copy for Indonesia and India

• Personal Branding and Thought leadership

The Result:

The initiative has generated considerable interest, leading to a remarkable increase in visibility and recognition for IMD. Over the past year, 846 mentions have been made in various reputable media outlets across Indonesia. This extensive coverage has translated into an impressive reach of over 18.9 million views, underscoring the topic's strong connection with the public.

Furthermore, the initiative has attracted the attention of government officials, with numerous government websites referencing the research. In 2024, it gained additional exposure when featured on President Jokowi's Instagram, further boosting its visibility and significance.