Media Engagement

In 2023, IMD collaborated with a foreign global PR agency. But in 2024, they decided to collaborate with Inkstellar. Our local expertise has proved that we can penetrate the market better.

IMD’s publication number has improved by 4.5x compared to the result of the previous agency.

We understand how to choose the right angle for IMD’s brand messages that appeal to journalists. We also know how to make an impactful pitch.

The initiative has generated considerable interest, leading to an increase in visibility and recognition for IMD.

Over the past year, 846 mentions have been made in various reputable media outlets across Indonesia. This extensive coverage has translated into an impressive reach of over 18.9 million views.

Furthermore, the initiative has attracted the attention of government officials, with numerous government websites referencing the research.

In 2024, it gained additional exposure when featured on President Jokowi's Instagram, further boosting its visibility and significance.